Privacy Policy

Last updated: the 7th of January 2026

Urban Wheelers operates this shop and website, including all information, content, features, tools, products, and related services, to provide you, the customer, with a personalised shopping experience (hereinafter referred to as the ‘Services’). Urban Wheelers is a shop powered by WooCommerce, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, or make a purchase or other transaction from the Services, or otherwise communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with respect to the collection, processing and disclosure of your personal information.
Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms and conditions for the collection, use and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term ‘personal information,’ we are referring to information that identifies you or can reasonably be linked to you or another individual. Personal information does not include information collected anonymously or made non-identifiable, so that it does not identify you or can not reasonably be linked to you. We may collect or process the following categories of personal information, including inferences drawn from that personal information, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:
• Contact details, including your name, address, billing address, delivery address, telephone number, and email address.
• Financial information, including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including items you view, place in your basket, add to your wish list, purchase, return, exchange or cancel, as well as your past transactions.
• Your communications with us, including information you include in your communications with us, for example when you send a customer service enquiry.
• Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
• Usage information, including information about your interaction with the Services, including how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:
• Directly from you, including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically through the Services, including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers, including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• Providing, adapting and improving the Services. We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, process your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipments, facilitate any returns and exchanges, enable you to post reviews, and create a personalised shopping experience, such as recommending products related to your purchases. This may include using your personal information to tailor and improve the Services to make them more relevant to you.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising and promotional communications via email, SMS or post, and showing you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your basket, as well as your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate or respond to fraudulent, illegal, dangerous or malicious activity, protect public safety and secure our services. If you choose to use the Services and create an account, you are responsible for keeping your account credentials confidential. We strongly recommend that you do not share your username, password or any other access credentials with anyone.
• Communicating with you. We use your personal information to provide you with customer service, respond to your requests, offer you effective services and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable laws or valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery proceedings, potential or pending litigation, or other legal proceedings, and to enforce our terms and conditions or policies, or to investigate potential violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:
• With WooCommerce, service providers and other third parties who provide services on our behalf (e.g. IT management, payment processing, data analysis, customer service, cloud storage, processing and shipping).
• With business and marketing partners to provide you with marketing services and deliver advertisements to you. For example, we use WooCommerce to support personalised advertising through third-party services, based on your online activity with various merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertising and marketing content based on your online activity across different merchants and websites. You can exercise your rights to object to these uses by contacting us at contact@urban-wheelers.com.
• When you instruct us, send us a request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or more generally within our group of companies.
• In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights and the rights of our users or third parties.

Relationship with WooCommerce

The Services are hosted by WooCommerce, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services. The information you submit to the Services will be transmitted to and shared with WooCommerce, as well as with third parties who may be located in countries other than your country of residence, in order to provide and improve the Services. In addition, in order to protect, develop and improve our business, we use certain enhanced features of WooCommerce that integrate data and information from your interactions with our Shop, as well as with other merchants and WooCommerce. To provide these enhanced features, WooCommerce may use personal information collected from your interactions with our shop, with other merchants and with WooCommerce. In these circumstances, WooCommerce is responsible for processing your personal information, including responding to your requests to exercise your rights regarding the use of your personal information for these purposes. To learn more about WooCommerce’s use of your personal information and your rights, you can review WooCommerce’s Consumer Privacy Policy here.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, we recommend that you review their privacy and security policies and other terms and conditions of use. We do not guarantee and are not responsible for the privacy or security of these sites, including the accuracy, completeness, or reliability of the information found on these sites. Information you provide in public or semi-public areas, including information you share on third-party social media platforms, may also be visible to other users of the Services and/or users of those third-party platforms without restriction on their use by us or any third party. The fact that we include these links does not in itself imply any endorsement of the content of these platforms, or their owners or operators, unless otherwise stated on the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details below to request its deletion. As of the effective date of this Privacy Policy, we are not aware that we ‘share’ or ‘sell’ (as those terms are defined under applicable law) personal information about individuals under the age of 16.
Security and retention of your information
Please note that no security measures are perfect or foolproof, and we cannot guarantee ‘perfect security.’ In addition, any information you send to us may not be secure during transmission. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
The length of time we retain your personal information depends on various factors, such as the need to retain such information to manage your account, provide you with the Services, comply with our legal obligations, resolve disputes, or enforce any other applicable agreements or policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below regarding your personal information. However, these rights are not absolute, may only apply in certain circumstances, and in some cases we may refuse your request to the extent permitted by law.

• Right of access/right to information. You may have the right to request access to the personal information we hold about you.
• Right to erasure. You may have the right to request the deletion of the personal information we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal information we hold about you.
• Right to portability. You may have the right to receive a copy of the personal information we hold about you and to request that it be transferred to a third party, in certain circumstances and with certain exceptions.
• Right to object to sale or sharing for targeted advertising purposes. Depending on where you live, you may have the right to object to the ‘sale’ or “sharing” of your personal information or to object to the processing of your personal information for purposes considered ‘targeted advertising,’ as defined by applicable privacy laws. You can exercise your rights to object to these uses by contacting us at contact@urban-wheelers.com. Please note that if you access our website with the Global Privacy Control opt-out preference signal enabled, depending on your location, we will automatically consider this as an opt-out request for the device and browser you are using to access the website. If we are able to associate the device sending the signal with a WooCommerce account, we will also apply the opt-out request to the account. For more information about Global Privacy Control, please visit https://globalprivacycontrol.org/. With the exception of Global Privacy Control, we do not recognise other Do Not Track signals that may be sent from your web browser or device.
• Managing communication preferences. We may send you promotional emails. You can opt out of receiving these at any time by using the unsubscribe option included in our emails. If you unsubscribe, we may still send you non-promotional emails, such as those regarding your account or orders you have placed.

If you reside in the United Kingdom or the European Economic Area, and subject to the exceptions and limitations provided by local law, you may exercise the following rights in addition to the rights listed above:

• Objection to processing and restriction of processing: You may have the right to ask us to stop or restrict the processing of your personal information for certain purposes.
• Withdrawal of consent: Where we rely on your consent to process your personal information, you have the right to withdraw that consent. If you withdraw your consent, the lawfulness of processing based on your consent before its withdrawal will not be affected.
You can exercise these rights at the locations provided for this purpose on the Services or by contacting us at the contact details provided below.
We will not penalise you for exercising any of these rights. We may need to verify your identity before we can process your requests, within the limits provided for or permitted by applicable law. In accordance with applicable law, you may appoint an authorised representative to request to exercise your rights on your behalf. Before accepting such a request from an agent, we will require the agent to provide evidence of the authorisation you have given them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the time limits set out in applicable law.

Complaints

If you wish to make a complaint about our processing of your personal information, please contact us using the contact details below. Depending on where you live, you may have the right to challenge our decision by contacting us using the contact details below, or by lodging a complaint with the relevant data protection authority in your region. For the EEA, you can find a list of the supervisory authorities responsible for data protection here.

International transfers

Please note that we may transfer, store and process your personal information outside the country in which you reside.
If we transfer your personal information outside the European Economic Area or the United Kingdom, we will rely on recognised transfer mechanisms, such as standard contractual clauses of the European Commission, or where applicable, any equivalent contract issued by the competent authority in the United Kingdom, unless the data transfer is made to a country recognised as providing an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy at any time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the ‘Last Updated’ date and provide notice, in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call us on +33 7 80 91 71 19, email us at contact@urban-wheelers.com or contact us at 94 Bis avenue de Saint Germain, 78600 Maisons-Laffitte, France. For the purposes of applicable data protection legislation, we are the controller of your personal information.